Terms & Conditions

In using the PURE websites, you are agreeing to be legally bound by these terms as modified from time to time ('Terms'). Before using the PURE websites it is your responsibility to read PURE's Privacy Policy and to inform PURE if you do not want us to collect information about you, and reject any cookies.

Use of the PURE websites
The PURE websites are owned and operated by PURE Group. PURE Group reserves the right to suspend or to terminate your access to the PURE websites at any time, with or without notice.

Rights
All intellectual property rights, including copyright, in the content displayed on the PURE websites ('Content') belong to PURE Group or its licensors.

Use of Content
The PURE websites and the Content may only be used for your personal, non-commercial use. For this purpose alone you may retrieve and display the Content on a computer screen, except for this, you agree not to download, copy, reproduce, modify, store, archive, show in public, redistribute or commercially exploit in any way any part of the Content without the prior written permission of PURE. You agree not to use the Content or the Website for any illegal or improper purpose, nor for any purpose which might infringe the rights of others or which might harass or cause inconvenience or distress to any person.

You also agree to abide by all copyright notices and restrictions attached to the Content and not to remove or alter any such notice or restriction or alter the Content in any way.

Limitation of liability and disclaimer
PURE obtains the Content from a wide range of sources and it includes facts, views, opinions and information likely to be of interest to users of the Website.

While all reasonable care is taken, we do not guarantee the accuracy, completeness, timeliness, performance or fitness for any particular purpose of the PURE websites and the Content nor do we endorse or accept any responsibility for any views, advice, recommendations or opinions expressed on the PURE websites or any website to which we link.

The Content should only be used for your general information and use and not by way of specific recommendation or advice as your circumstances are different to other users.

Before taking any action or decision based in whole or in part on the Content, you should always make your own independent checks of any information that is important in making such decision or taking such action. You should also seek professional advice in appropriate circumstances (such as medical advice.)

PURE does not give any warranties in respect of the PURE websites or the Content, freedom from viruses or other contamination or that the the PURE websites is compatible with any computer systems, software and browsers.

All implied warranties or duties are excluded save if and to the extent that they may not lawfully be excluded.

PURE shall not be liable for any claims, losses, injuries, penalties, damages, costs or expenses arising from your use of, or inability to use the PURE websites or the Content or from any action taken, or omitted to be taken, as a result of using the PURE websites or the Content.

To the fullest possible extent allowed by law, you agree that PURE will not be liable to you and/or any other person for any consequential or incidental damages (including but not limited to loss of profits, loss of privacy or for failure to fulfill any duty) or for any other indirect, special or punitive damages whatsoever that arise out of or are related to your use of the PURE websites or the Content or to any breach of the terms by PURE.

You agree that your exclusive remedy, shall be limited to the direct damages (if any) which you actually incur in reasonable and exclusive reliance on the PURE websites or the Content, and for which we may be held liable by a competent court, of up to a limit of the refund of the amount you paid (if any) in relation to the particular use of the PURE websites or the Content in total during the month in which the damage first incurred.

Links
PURE contains links to other web sites operated by parties who are wholly separate from PURE. Such links are provided for your convenience and reference only and PURE cannot be held responsible in any way for the content, operation or availability of such websites.

Competitions, prize draws and promotions
PURE may on occasion run competitions or prize draws either on its own behalf, for other parties or in conjunction with commercial partners. These will be subject to additional rules and conditions which will be made available at the time of any such competition.

Changes to these Terms
PURE reserves the right to make changes to any part of the PURE websites and to add to or change these Terms or the Privacy Policy. It is your responsibility to refer to the Terms whenever you access the PURE websites. Every time you access the PURE websites you agree to be bound by the Terms and the Privacy Policy as varied or amended from time to time.

Hong Kong Law
By accessing the PURE websites you agree to accept that these Terms are governed by and construed in accordance with the laws of Hong Kong. You also accept the exclusive jurisdiction of the Court in relation to any dispute that may arise in connection with these Terms or your use of the PURE websites or arising in any way from the Content.