About Us
Our team of Nutritionists and Dietitians can help you to achieve your weight loss & performance goals with evidence-based strategies. No more guesswork and fad diets, only research-proven methods that are tailored to your needs and lifestyle.
We take a food-first and flexible approach towards nutrition, always striving to ensure that your nutrition journey is enjoyable and fulfilling. By working with us, you learn lifelong skills and build habits that allow you to take charge of your health and fitness in the long term.
Check out our Nutrition Coaching* service below to get started today!
*Open to all PURE members and non-members.
About PURE Nutrition
Established in 2019, PURE Nutrition is a subsidiary of The PURE Group – Asia’s leading premium lifestyle brand that also includes PURE Yoga, PURE Fitness, PURE Apparel, nood food, FUZE and PURECAST.
The PURE Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle.
With over 40,000 members and more than 1,000 employees, the Group has locations in Hong Kong, Shanghai, Beijing, Singapore and New York.
PURE Nutrition is currently available at selected PURE Fitness locations across Hong Kong and Singapore.
Clients may book in-person or online sessions with our team depending on their location and preference.
Why PURE Nutrition?
PERFORMANCE | FITNESS | BODY COMPOSITION
Work with a coach that understands the sport
We lift weights too! Our team weight train and/or do endurance exercise, so we know the ins and outs of the sport and how to optimise nutrition for that.
Work with evidence-based practitioners
We combine scientific evidence, our expertise, and your personal preferences to tailor methods for you. Working with evidence-based data means that we cut through the misinformation to streamline your progress.
Focus on more than just fat loss
Most nutrition programmes only focus on fat loss. But gaining muscle is extremely important for improving your body composition and fitness – and we’re here to help you with that!
Go beyond 12-week transformations
We aim to educate and empower you to become the master of your food environment, so that you can stay fit and healthy for years to come.
“We aim for referrals, not renewals.”
In general, clients will become educated and independent after a 6-month commitment with one of our nutritionists or dietitians. However, some clients decide to stay with us longer as they enjoy the comfort of having a nutrition professional by their side and the accountability from having weekly check-ins.
*Actual time frames will depend on genetics, adherence and effort.
Tips to improve your diet
Check out our monthly articles to keep up to date on cutting-edge nutrition research and learn how to make informed dietary choices!